At The Greenhouse 817 I create and collect content for their social media platforms and website. I cull through weddings and events they designed at and find images that highlight their work and show the best sides of the team. I also shoot products, floral arrangements, plants, and events for the company as well. I design the layout of the feed, design graphics, and make story material. Examples of this can be all seen below.
I shot a variety of products and events to capture their delicate work and designs. While working with their team we have worked with variety of clients such as Nike Women and ESPN. We also collaborate with Dallas area brides to bring their dreams to reality on their big day. My work has been used to show clients the potentials of Greenhouse 817 and the intricate design work they can accomplish.
When meeting with the owner we went through previous posts and concepts that made up her social media, website, and marketing. She wanted to stick with a dark mood with dramatic lighting that highlighted her plants and arrangements.
Using their desired aesthetic I created a new look that could highlight her pieces without being a completely all black feed. Allowing the plants and her work to be the highlight each photo fits together without becoming boring. When I started in February of 2018 their Instagram had around 5,000 followers, now the current count as of early November 2018 is 8,653. That is a 73% increase in eight months, and their account continues to show growth daily.
Bryce hired me to photograph her recent fashion collection and her working on the a new collection. I shot her pieces in the studio against a neutral backdrop to highlight the intricate details of each of the pieces. We also did a second shoot of her in the studio working on her upcoming collection. She asked for minimalist style focused on detail and overall fit of each garment and details. She used the photos for her portfolio, website, and instagram.
Joan Winter Studio
Joan Winter is a studio artist in Dallas, Tx. I was brought on to take over all her digital media and marketing. One of the first tasks I took was updating her website with the correct media and information. The second was starting Winter an Instagram account to take advantage of its free marketing platform. On her page I highlight past work, her studio, and current work in progress images. This has allowed her to become better connected with galleries and potential clients. Above you can see some of examples of my photographic work that we used on her Instagram as well as a video I put together highlighting her work in the studio.
Dwell Coffee & Biscuits
Dwell reached out to me to shoot content for the social media, promotions, and website. While I was there I shot a multitude of drinks, products, and biscuits aimed in a style that would coexist well with their other content and style. Below are a variety of images from that shoot.
Qulture is a apparel company based in Miami, Florida that strives to create modern, minimalistic designs that can be worn by anyone. I came on to a product shoot with their team that highlighted their tropical environment and the women behind the brand. I worked closely with the creator to style interesting shots that could be used on both their Instagram and website. Below you can see some of the final images.
The second shoot I did with Qulture was focused on bringing color and life to their instagram feed and website. For this shoot I utilized a local artist pop up that featured brightly color light installations.
Kelsie hired me to take photos of her and her dog to use as content for her instagram. I styled this backyard shoot to make both her and her pup feel comfortable and right at home. This is a preview of one of many shoots for instagram and in progress blog.
Michelle is a local Denton, TX artist who specializes in conceptual painting. She likes to include her artwork, behind the scenes videos, and herself into her feed. Taking high quality pictures of yourself that aren’t selfies are difficult and that is where I come in. She books me for seasonal shoots to add her face into her feed.